Turn on, Tune in, Drop Often!
The Year of the Hippie
In the mid-1960s, young people who embraced a non-traditional lifestyle began moving into the Haight neighborhood of San Francisco. As had earlier groups like Beatniks and Hipsters, they rejected mainstream society, but their taste for rock music and wild colors was new. Some tagged this group as junior-grade Hipsters — “hippies” for short. An underground newspaper, The San Francisco Oracle, chronicled the movement, often with psychedelic flair.