A “Master Class” By Danny Kahneman
Danny Kahneman along with Amos Tversky won the 2002 Nobel Prize in economics for their discovery of behavioral economics. I learned about them through reading Nassim Nicholas Taleb‘s “Fooled By Randomness” and then Daniel Gilbert’s “Stumbling on Happiness” I’ve become very interested in cognitive biases– as I understand them, built in tendancies to make bad choices. The idea is that by studying how humans tend to make errors in judgment we can learn to make better decisions. The “Start Here” link is to a Daniel Gilbert SXSW lecture which is extremely informative and entertaining.