Brain scans predict shoppers’ purchasing choices

Hey, I want one of these things. I want to know what’s going on up there. How long before there’s a USB model do you think?

One thought on “Brain scans predict shoppers’ purchasing choices”

  1. Wow.

    I like the part about “the pain of paying”. It seems a bit of disconnect preserves our identity, i.e., ‘i deserve this purchase’ despite the reality that you don’t really have the cash to justify it. Then, when time to pay, this disconnect collapses, and pain occurs.

    It’s like McLuhan’s amputee/phantom pain theory. When lopped off, the “limb” still hurts.

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